PORTFOLIO: STUDIOBAMBOO | WEBSITE AND BRAND
How Dynamic Design TransformED Recruitment Perception
Drew faced the complex challenge of reclaiming his UK recruitment business whilst shedding the constraints of previous partnerships. BambooCrowd had evolved beyond its original identity, and Drew needed more than a simple rebrand – he required a complete digital reinvention that could establish studioBamboo as the definitive talent partner for innovation and creativity sectors.
The recruitment landscape suffers from generic corporate aesthetics and transactional approaches that fail to connect with the imaginative professionals Drew specialises in placing. The challenge wasn't just visual differentiation, but creating an authentic digital experience that would resonate with "inventors, creators, optimists, explorers, rebels and dreamers" whilst maintaining professional credibility.
the challenge
THE SOLUTION
The transformation began with understanding that recruitment, at its heart, is about human connection and potential – concepts that demanded a more dynamic visual language. We introduced vibrant pink as the hero colour, creating bold contrast against the existing blue and red, whilst speaking directly to creative professionals.
Typography became the secret weapon. We selected Neue Machina from Pangram Pangram – a typeface that feels like the future arriving early. When creative directors see that distinctive letterform treatment, they immediately understand they're dealing with someone who speaks their visual language.
The digital experience centres around abstract imagery and specific location photography of locations familiar to candidates, such as Silicon Roundabout in London and Williamsburg in New York. Sophisticated parallax effects create depth and movement that mirrors the dynamic nature of creative careers.
StudioBamboo now stands distinctively in the recruitment landscape, immediately signalling its creative focus through confident visual choices and engaging digital interactions. The photography of locations in London and New York communicates directly to clients without stuffiness.
The parallax effects and dynamic content create an experience that feels genuinely contemporary, positioning Drew as a forward-thinking partner rather than a traditional headhunter.
Perhaps most significantly, the rebrand establishes clear market territory. The site effectively conveys that this isn't just another recruitment agency – studioBamboo understands the unique needs of imaginative professionals seeking meaningful career transitions.
