For Charity Communications & Marketing Leaders
Your vital work deserves a brand to match
Your charity does important work. But when your brand looks dated, funders and partners notice.
We help charities refresh their visual identity through a calm, collaborative process — and stick around to help you use it.
A friendly chat to understand where you are and what you need.
Brands we've helped
Sound familiar?
You know the brand isn't working. You're just not sure what to do about it.
Your logo and visual identity feel dated — they no longer reflect who you've become:
You're embarrassed when you send decks to funders or partners
Past designers have delivered a nice logo, then disappeared — leaving you to figure out how to actually use it
You don't have in-house design capacity, but you can't afford a big agency
You worry that stakeholders or trustees will push back on changes they weren't consulted on
What happens if you don't fix this: You keep losing funding to organisations that simply look more professional. Staff struggle to feel proud. Trustees start asking questions.
A different kind of design partner
Why work with Eulio
Calm and patient
Rebrands can feel high-stakes and stressful. I bring a steady, reassuring presence — no drama, no rushed decisions, no ego. We move at a pace that lets you think clearly and bring your team along.
Co-creation that de-risks launch
We involve your stakeholders and supporters at key moments — not as a tick-box exercise, but to build genuine ownership. When the brand launches, people already feel part of it. No surprises, no resistance.
We don't disappear after handover
A new brand is only useful if you can actually apply it. I stick around to help with the tricky bits — rolling it out across your website, training your team, answering the questions that come up three months later.
I join the dots
20+ years across branding, websites, content, marketing, and innovation means we see how everything connects. We spot the downstream implications — what this means for your website, your campaigns, your team's workflow — before they become problems.
A brand refresh that works for charity audiences
How we help
We help charities look as professional as the work they do — with a clear, modern visual identity that funders and partners take seriously. No jargon, no over-complicated processes, just focused work that gets you to a brand you're proud of.
Brand Audit & Strategy
Before any design work, I help you understand what's actually wrong and what creative directions are worth exploring for your organisation. Clarity first.
Visual Identity Refresh
Logo refinement, colour palette, typography, and core visual elements — a cohesive system that works across all your touchpoints.
Practical Brand Tools
Guidelines your team can actually use, plus templates so non-designers can create on-brand materials without calling a designer every time.
How it works
A calm,
collaborative process
1
Discovery call
A conversation to understand where you are, where you want to be, and whether we’re the right fit to help you get there.
2
Brand audit
We review your current brand and communications with fresh eyes, then tell you honestly what's working and what isn't.
3
Co-creation with stakeholders
Before I start designing, I facilitate conversations with the people who matter — trustees, staff, supporters and beneficiaries. We surface what the brand needs to communicate and build early buy-in.
This is where resistance gets defused. When people feel heard, they champion the result rather than question it.
4
Creative development
Collaborative exploration of visual directions, with you involved at every stage. No big reveal surprises — we build this together.
5
Handover – and beyond
You get brand guidelines, templates, and a walkthrough to help your team feel confident. But we don't vanish — we’re available for the questions that come up when you start applying it for real, or when you need more strategic or innovation support.
What people are saying
“Loved working with Ben on The Trampery's rebrand! He did such an incredible job helping us capture a distinct look and feel that reflected our brand and unique personality. Could not recommend him more.”
— Aaron O’Dowling-Keane, Head of Marketing, The Trampery
“We asked Ben to come up with a brand that was more inclusive and better reflected the global physiotherapy profession. Feedback about the brand has been really positive – people love the vibrancy and freshness.”
— Freya Rodger, Head of Marketing and Communications, World Physiotherapy
“Great work! We are having a definite uplift from it.”
— Sam Walton, CEO Free Tibet
What's included
Everything you need to show up with confidence
Co-creation to ensure buy-in
Bringing your team, stakeholders and supporters with you is crucial to success.
Refreshed logo and visual identity
A modern, cohesive look that reflects your current mission and ambitions.
Brand guidelines document
Clear, practical guidance your team can actually follow. Print, or digital for regular updates.
Templates
Editable templates for common materials so non-designers can stay on-brand.
Team walkthrough session
A live session to introduce the brand and answer questions.
Is this right for you?
This works best for a specific kind of project and team
Good fit if:
You're a UK charity with a £1–20m turnover
Your current brand is 5+ years old and showing its age
You have a small comms/marketing team (1–5 people)
You want a collaborative partner, not a "design genius" who disappears
You have a budget of £15k+ for the project
Not a fit if:
You need a full brand strategy and positioning overhaul (that's a bigger project – we can do that too!)
You want the cheapest possible option
You need it done in 2 weeks
The decision-makers or audience won't be involved in the process
You just need a new logo with no thought behind it
About our Design Director, Ben
I understand the third sector
I'm Ben Serbutt, founder of Eulio Studio. I've spent 20+ years working with organisations like Greenpeace, World Physiotherapy, Human Dignity Trust and Action Against Hunger. I understand the constraints you work within — tight budgets, stretched teams, complex stakeholder landscapes.
But I'm not just a logo designer. My background spans strategy, website design, content, marketing campaigns and innovation. That means I can see how your brand connects to everything else — and help you think through the implications for your website, your comms and your team's day-to-day work.
Former colleagues describe me as "one of the finest design leaders you’ll have the pleasure to work with" and "a good human." I promise calm, clear collaboration with no ego.
RSA Fellow | 20+ years of experience | Member of Creatives for Climate
Ready to refresh your purpose-led brand?
Let's have a friendly conversation about where you are and what you need. No pressure, no hard sell.