For London SME founders and leaders
No sales pitch. Just an honest conversation about what you're facing.
Brands we've helped
Sound familiar?
From first impression to next big idea
Most London SMEs are incredibly good at what they do. But when the brand, the digital presence, or the thinking behind a new product doesn't match that quality, clients notice, growth stalls, and decisions get harder to make.
Your brand and website feel dated, but a full agency feels out of reach
You're about to invest in a new product or service, but you're not confident it'll land
You know you need to look more credible to win bigger clients or attract investors
You're spending money on marketing, and it's not converting — the messaging isn't clear
Your team is growing, but your visual identity and communications are still DIY
Everyone's telling you to "use AI" — but nobody's helped you work out where it actually makes sense for your business
What happens if you leave this unresolved? You keep losing opportunities to competitors who present better. Growth plateaus not because of what you do, but how you're perceived.
How we help
Practical design and innovation support, built for SMEs
We bring the kind of strategic design thinking usually reserved for big agencies — in a way that's focused, affordable, and genuinely collaborative. No bloated processes, no hidden costs, no disappearing acts.
Brand & marketing
Stand out in a crowded market. We help you build a brand identity and messaging framework that wins clients, builds trust, and reflects the quality of your business.
Innovation & new products
Test before you build. Our rapid prototyping and validation sprints de-risk new product or service launches — so you invest with evidence, not hope. This is especially valuable for AI-powered features, where the gap between a compelling idea and a useful product is often wider than expected.
Accessible, inclusive delivery
We offer online and in-person sessions, adapt to different working styles, and are committed to supporting diverse and neurodivergent founders across London.
Strategic Clarity Workshops
Facilitated sessions that cut through internal noise and competing priorities — surfacing what's actually true about your business, your customers, and your next best move. Often this includes mapping where AI tools could genuinely improve how you work, and where they'd just add complexity.
Transparent pricing
We scope clearly and provide written quotes. No ambiguity about what you're getting or what it costs — just focused, fairly priced work, openness when scope changes, and clear outcomes.
Digital presence
Websites, tools, and digital touchpoints that actually work for your customers. UX research, prototyping, and design direction — so you brief your developers with confidence rather than guesswork. If you're building AI into your product or customer experience, we help you design interactions that feel useful rather than gimmicky.
How it works
A calm, focused process that moves quickly
1
Discovery call
We talk honestly about what you're trying to achieve, what's getting in the way, and whether Eulio is genuinely the right fit. No pitch, no pressure — just a useful conversation.
2
Scoping and proposal
We'll set out a focused engagement — typically 4–8 weeks — with clear deliverables, milestones, and pricing in writing. You know exactly what you're getting before we start.
3
Research, co-creation, and prototyping
We work alongside your team — involving the right people at the right moments. Insights, frameworks, prototypes, or brand concepts developed collaboratively, so there are no surprises at the end.
4
Outputs you can actually use
Not a report that gathers dust. Practical deliverables — brand systems, validated prototypes, strategic frameworks, or design guidelines — that move your business forward.
5
We don't disappear
After handover, we stay available. Whether it's rolling out the brand, answering questions three months in, or supporting the next decision — we're a long-term partner, not a project contractor.
What people are saying
“Loved working with Ben on The Trampery's rebrand! He did such an incredible job helping us capture a distinct look and feel that reflected our brand and unique personality. Could not recommend him more.”
— Aaron O’Dowling-Keane, Head of Marketing, The Trampery
“We asked Ben to come up with a brand that was more inclusive and better reflected the global physiotherapy profession. Feedback about the brand has been really positive – people love the vibrancy and freshness.”
— Freya Rodger, Head of Marketing and Communications, World Physiotherapy
“Eulio asked the right questions and pushed the design and brand into more interesting places, helping bring the studioBamboo brand and website to life! But more than that, Eulio is thoughtful and challenging in all the right ways, and brings insights & ideas from unexpected places.”
– Drew Welton, founder studioBamboo
This works best for a specific kind of business
Is this right for you?
Good fit if:
You're a London-based SME with 5–100 employees
You want strategic thinking, not just execution
You're willing to involve your team in the process
You're open to discovering you might be solving the wrong problem
You want honest advice, even when it's not what you hoped to hear
You're trying to work out where AI genuinely belongs in your business
You have budget for a focused 4–8 week engagement
Not a fit if:
You need a pair of hands to execute a locked-in brief
You want everything fixed in two weeks with no discovery
Speed matters more than getting it right
You're looking for the cheapest option available
Decision-makers won't be involved in the process
About our Design Director, Ben
I've built things too
I'm Ben Serbutt, founder of Eulio Studio. I've spent 20+ years leading design and innovation for organisations ranging from global tech firms and healthcare companies to London-based start-ups and social enterprises.
I understand the realities of running a growing business — tight budgets, stretched teams, decisions that can't wait six months for a process. I know what it looks like when design is done well, and when it's just decoration.
My background spans brand identity, digital experience, product design, innovation strategy, and design leadership. I work with a trusted network of specialists so you get the right expertise for your project — not a generalist who makes everything feel the same. That network includes people who understand AI implementation — so when the question is "how do we actually use this?", we can help you think it through without the hype.
Former colleagues describe me as "one of the finest design leaders you'll have the pleasure to work with" and "a good human." I won't add ego or drama to already-complex situations.
RSA Fellow | 20+ years of experience | Member of Creatives for Climate
Ready to grow with confidence?
Let's have a straight conversation about where your business is and whether Eulio can help. No pitch decks, no pressure.