PORTFOLIO: EDENREACH | WHITE PAPER DESIGN
Bringing clarity to justice finance through design and AI-driven illustration
Launched at unDavos 2026, the whitepaper helped sell the need for Edenreach’s solutions to justice finance
UNDAVOS’26
“Can I just say how great it looks?!”
– Tanja Brockmeyer, Business Development, Edenreach
The challenge
This white paper tackled a complex set of subjects: Vulnerable communities. Systemic legal barriers. Emerging technologies. Impact investment.
Edenreach was tackling all of these and coined a new term for this new field: ‘justice finance’.
But traditional legal publication design defaults to dense text and corporate sterility. It fails to capture human stories at the heart of justice. Abstract concepts like "investable impact assets" need translation for lawyers and justice advocates who need practical pathways forward.
To tackle this new concept of ‘justice finance’, we improved Edenreach's colour palette and established a typographic hierarchy that balanced professional credibility with human connection.
The breakthrough came through AI-generated illustrations using Midjourney's new Style Creator capability, crafting an illustration style that captures the human dimension of justice work rather than generic legal imagery. In future, we hope to commission illustrators themselves to build out this brand style.
The solution
The outcome
The clients were thrilled to see their complex vision so clearly articulated and beautifully visualised, with the AI-generated illustrations helping to tell the human stories behind justice innovation.
Most significantly, the compelling white paper design helped Edenreach gain valuable contacts and make meaningful progress at the unDavos conference, where the professional presentation elevated their credibility amongst impact investors and justice advocates seeking collaborative solutions to systemic inequality.
